eTail Boston 2025 Powers Growth with Year-Round Community, Career Acceleration, and Real-World Retail Innovation

eTail Boston, the East Coast’s flagship event for eCommerce and omnichannel retail executives, returns August 11–14, 2025 at the Sheraton Boston with a powerful new mission: to power your growth and transform retailers into eTailers. More than just a conference, eTail Boston is now a launchpad for year-round content, career elevation, and connection.

Backed by 25+ years of retail leadership, eTail Boston continues to evolve from an annual event into a year-round movement for growth-minded retailers. With over 200+ speakers from brands like Wayfair, New Balance, CVS, Nuts.com, Mejuri, Michaels, Samsonite, Crocs, Revolve, Stitch Fix, Lowe's, and more, attendees will hear firsthand how today’s top performers are embracing AI, reshaping omnichannel, and driving ROI across marketing, data, and operations.

Highlights from this year’s program include:

Cohort-Based Networking for First-Time Attendees

New to eTail? You’ll be matched with peers in a guided cohort experience, with orientation mixers and dedicated time to meet industry veterans, explore content tracks, and build your “eTail crew” for the week and beyond.

Local Store Tours in Boston

Join your fellow attendees on your choice of two separate tours of local stores that are innovating their physical experiences or pushing the boundaries of branding. Store managers will meet us at every stop and will share how retailers are innovating their physical spaces while having a fun afternoon out and exploring the local area!

Retailer-Only Problem Solving Roundtables

Skip the fluff. Get to the root of the issue. These exclusive peer-to-peer sessions are where top practitioners troubleshoot real challenges, workshop solutions, and leave with insights they can act on immediately.

The 2025 agenda will also offer focused summits on AI Transformation, Customer Loyalty, Performance Marketing, and Customer Journey, along with content tracks covering:

• Omnichannel & Store Experience
• Data, Analytics & Customer Insights
• UX & Merchandising
• Social Commerce & Community
• Content & Brand Strategy
• Emerging Tech & Innovation
• Global Growth & Marketplace Strategy

“Retail doesn’t stand still, and neither do we,” said Chet Silverman, Head of Sales for eTail. “We’ve reimagined eTail Boston as a 12-month journey, not a four-day sprint. This event is where retail careers level up, strategies are sharpened, and real connections lead to real progress.”

About eTail Boston

eTail Boston is part of the eTail global ecosystem—a year-round community for growth-focused ecommerce professionals. Launched in 1999, eTail has evolved from a single event into a dynamic movement committed to helping retailers connect, learn, build, and refine. eTail Boston 2025 takes place August 12–15 at the Sheraton Boston. For more information, visit etailboston.com

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