U.S. Interactive TV Market 2025: Investors Push for Higher ARPU in Contract-Free Streaming Era - ResearchAndMarkets.com

The "U.S. Interactive TV Market 2025: Social, Commerce, Sports" report has been added to ResearchAndMarkets.com's offering.

The contract-free subscription streaming service economy results in constant, high churn, and now after years of strong spending on original and exclusive content to build their subscriber bases, investors are calling for services to prioritize profitability and ARPU.

Brands have migrated vast amounts of ad spend to more interactive platforms and streaming services are challenged to retain viewers and turn a profit.

With the evolving landscape of television, where viewers increasingly engage with content beyond traditional viewing, this study seeks to understand consumer attitudes toward and potential usage of emerging interactive functions.

It quantifies consumer engagement with content, including chatting, polling, sports betting, and shopping/e-commerce features on various platforms, and their interest in engaging in these activities on or alongside the TV.

Key Topics Covered:

Executive Summary

• Use of Devices for Video of Any Kind in the Past 30 Days
• Average Weekly Video Consumption by Platform
• Average Video Consumption per Week
• Weekly Social Video Sites Consumption
• Weekly Social Video Sites Consumption by Age
• Interactive Social Video Features
• T-commerce Activities Performed Today on TV
• Appeal of Interactive TV Features
• Appeal of Interactive Sports Features

Streaming Market Overview

• Penetration of Traditional vs. OTT Video Services
• Use of OTT Video Services in Past 30 days, by Business Model
• Trends in Monthly Spending on OTT Video Services
• Average Number of OTT Service Subscriptions

Video Consumption by Platform

• Use of Devices for Video of Any Kind in the Past 30 Days
• Demographic Breakdown by Platforms Used for Watching Video
• Total Weekly Average Video Consumption by Platforms
• Average Weekly Video Consumption on TV
• Average Weekly Video Consumption on Computer
• Average Weekly Video Consumption on Mobile Phone
• Average Weekly Video Consumption on Tablet
• Average Video Consumption on TV by Age
• Average Video Consumption on Mobile by Age
• Average Video Consumption on Tablet by Age
• Average Video Consumption on Computer by Age
• Average Weekly Video Consumption by Video Type & Platform
• Weekly Consumption of Social Video
• Weekly Consumption of Social Video by Age

Social Video Interactions

• Watch Video on Social Media Platform
• Watch Video on Social Media Platform by Age
• Platforms for Watching Social/User Generated Content
• Interactive Social Video Features
• Interactive Social Video Features by Age
• Interactive Social Video Features by Social Media Platform
• Type of User Generated Video Contents
• User-Generated Video Content Created by Age Group
• Type of User Generated Video Contents by Social Media Platform

Online Commerce Across Platforms

• Shop Online Monthly via Phone, Tablet, PC or Smart Speaker/Display
• Frequency of Purchasing Goods Online by Platform: Mobile Phone, Tablet, Computer, Smart Display
• Frequency of Purchasing Goods Online Through Different Devices by Age
• T-commerce Activities Performed Today on a Connected TV
• T-commerce Activities Performed Today on TV by Age

Gaming Interactivity

• Online Gaming Activity
• Primary Gaming Platform
• Interactive Gaming Features

Appeal of Interactive TV Features

• Appeal of Interactive TV Features
• Overall Appealing Level of Interactive TV Features by Age
• Overall Appealing Level of Interactive TV Features by Social Media Platform
• Preferred Method of Interacting with TV Features
• Likelihood of Using Interactive TV Features & T-Commerce
• Attitude Toward Interactive TV Features & T-Commerce by Weekly Social Video Site Consumption
• Preferred Method of Purchasing Items on TV
• Preferred Payment Method by TV Purchase
• Concerns About Interactive TV Features
• Concerns About Data Security/Privacy with Interactive TV Features by Education Level

Sports & Interactivity

• Sports Viewer Segments
• Interactivity Engagement While Watching Live Sports
• Interactivity Engagement While Watching Live Sports, by Sports League/Genre
• Interactivity Engagement While Watching Live Sports by Age
• Appeal of Interactive Sports Features
• Appeal of Interactive Sports Features, by Major League/Sport

For more information about this report visit https://www.researchandmarkets.com/r/pm2hi1

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